In this millennium professions are suffering some significative changes. Architecture is not excluded. I guess this profession itself was the first to suffer main changes over time. The typical business model to open your studio and seat there awaiting to get clients, or to promote like mad with the attempt to gain attention, resulting in clients is completely dissolved. The number of Architects it’s so high, that people started to compete each other for the same type of client and projects. It’s logical, it caused more damage than everyone could think. Everyone is fighting for the same bone or piece of meat. In this sense, that can be the main reason for clients jump from studio to studio, searching for the one that can produce the cheaper work. There’s too much offer in the same business model, for that reason most of newbies or older studios start to fail.
Everyone is doing the same, that being said, where we can change?
The only thing we need to apply in our profession, at this moment, is scaling our urban engagement level. Or to get involved in things that in some way, that can translate into positive changes on people life. In my humble opinion Architects would gain more to turn their attention to their local community, urban problems and solving neighbourhood with a twist of social impact.
Social impact in Architecture? Sure, why not?
We all know that our image is not the best in people’s eyes. Most don’t understand very well the role of an Architect, others ignore completely and most of them see the profession of elitist group and intellectuals. So as you can see, there’s a wall that needs to be taken down, so people start to understand and perceive this profession with new eyes.
With much and significative success I’ve been reading stories where young Architects bet on causing positive impact on local communities, such as helping develop spaces or services for neighbourhoods that struggle in society. At least that conversation between communities, local authorities and some private investors had generated very interesting projects.
Somehow I see this as the future for the profession itself.
Not here stating that Architects should start their emerging studios only on tough communities, most probably next to you or in a zone that you have contact everyday struggle with something that could be solved with an Architect as mediator.
“Making part of process can change completely the way they look at us. On the other hand, making part of an inactive audience does not help us either. “
To people understand our value and perceive it as an essential asset in general society, is important to develop work that add something more in their life’s or in a certain way, influence and proportionate a new use of space. Making part of process can change completely the way they look at us. On the other hand, making part of an inactive audience does not help us either.
Everyone of us passed through the process to imagine their studio with the best clients, working for brands, open mind clients etc etc… let’s say the picture of the perfect world. What we need to address here and to change our chip, is that, those clients are already funnelled for major Offices, society is changing and if we don’t apply a radical change we fail to create a company, that will offer the same services as our competitor in the end of the street.
Lately the offer is so big, that with some sadness I assist to some sad episodes where people have no respect at all, towards the Architect they choose.
Why not get more involved with communities? Why not be a mediator, try to solve some major things you know they would benefit community, create engagement, conversation, turn locals as participants in process, negotiate with the council, city hall, investors.
“Better to start thinking in a way you can be a precious asset in society, leading to a clearer understanding of our role …”
In a near future Architects and Architecture would provide positive impact and for that reason it’s wise for professionals start to think on it very seriously.
The business model to open your office/studio and search for clients, it’s completely tired!
Better to start thinking in a way you can be a precious asset in society, leading to a clearer understanding of our role and with that gaining clients in a very organic way.
People tend to get involved with things that have meaning and purpose.
It’s up to us, to show and reveal how beneficial an Architect can be.
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